Candy Crush - all stars

Influencer campaign has hit 3.3m in reach for Instagram 
and a total of 527k on Twitter.

Overall, the highest performing celebrity by reach on Instagram is Alesha Dixon (1m) followed by Rachel Riley (998k).

Candy Crushes overall sentiment is 87% positive with their audiences loving to brag about their standing while others vented frustration of technical difficulty.

In short, it was a massive success, re-ignited the Candy Crush community and the influencers really drove the momentum for all the positive results.Deliverables

5x 30sec Tease Films

5x 30sec Launch Films

5x 15sec Update Comms Films

1x 1 hour Live event & Competition

Production company: Unit 9

Director: Simon Neal

Candy Crush All Stars

Rachel Riley

Alesha Dixon

Laura Whitmore

Mark Wright

Bayo Akinfenwa