Candy Crush - all stars

Influencer campaign has hit 3.3m in reach for Instagram 
and a total of 527k on Twitter.

Overall, the highest performing celebrity by reach on Instagram is Alesha Dixon (1m) followed by Rachel Riley (998k).

Candy Crushes overall sentiment is 87% positive with their audiences loving to brag about their standing while others vented frustration of technical difficulty.

 
 
For more Campaign video, visit: www.campaignlive.co.uk/video Subscribe to YouTube: www.youtube.com/CampaignLiveTV Follow Campaign on Facebook: https://www.facebook.com/campaignmag/ Follow Campaign on Twitter: @Campaignmag Follow Campaign on Instagram: @campaignmagazine

In short, it was a massive success, re-ignited the Candy Crush community and the influencers really drove the momentum for all the positive results.Deliverables

5x 30sec Tease Films

5x 30sec Launch Films

5x 15sec Update Comms Films

1x 1 hour Live event & Competition

Production company: Unit 9

Director: Simon Neal

Candy Crush All Stars

Rachel Riley

Alesha Dixon

Laura Whitmore

Mark Wright

Bayo Akinfenwa

LILY RICE Lily's world was turned upside down when she was 11. At an age when her friends where starting Senior School, she had to start using a wheelchair. But where most people would see a steep obstacle in the middle of the way, Lily saw a ramp.
ROBERT MARCHAND Robert is evidence that impossible is just in your head. As if it wasn't enough to be 107 years old, every one of those years was an absolute adventure. For him, the best was yet to come: his lifelong dream of becoming a professional cyclist in his 90s and securing a track cycling world record at the age of 101.