Forevermark - avaanti

Forevermark Avaanti™ is inspired by the impact just one small act can ignite. De Beers Forevermark and AKQA collaborated to craft each step of the creative journey from product design, naming and the rigorous testing process that followed. Taking its name from the Italian word avanti, which means forward, this sparked a momentum that carried onwards and into the launch.

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Launched on International Women’s Day, awareness was harnessed through traditional TVC, social style guides, cinemagraphs, ASMR films, an AR filter, plus a virtual store. Forevermark’s online presence was redefined to delight an immersed audience, ready to shop and unleash their own ripple on the world.

Production company: Octopus Inc

Director: Vicky Lawton

Photographer: Anya Holdstock

LILY RICE Lily's world was turned upside down when she was 11. At an age when her friends where starting Senior School, she had to start using a wheelchair. But where most people would see a steep obstacle in the middle of the way, Lily saw a ramp.

1x 45sec TVC

Various Cutdowns

10x Cinemagraphs/GIFs

20x BTS Stills