Toyota - Aygo Drag queens

The campaign, titled "Go Your Own Way," promotes the brand's Aygo vehicle. It stars Stella Meltdown, Le Fil, Alfie Ordinary and Liquorice Black, who feature in four short films telling the stories of how they developed their individual, personas, with creative passion that's right at home with the Aygo brand. In the case of Stella, seen here, it's all about being able to let it "rip" in contrast to her more quiet day job in publishing.

 
 
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The campaign's vibrant images were seen on social media, digital display, and out-of-home. Documentary-maker Ben Addelman, whose work has been screened at Sundance, directed the four films.

Director: Ben Addelman

Production: Alumina Studios

Photographer: Kristian Schuller

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She's the 1920s wannabe movie star with dreams of Hollywood, but who only made it as far as glorious Wigan. In her Bold Black Toyota AYGO x-style, Liquorice ...

The Drum Awards: Won

Brave Awards: Won

CMA Awards: Won

D&AD’s: Shortlisted

New York Festivals: Shortlisted