Toyota - Drop by drop
Drop by Drop Impossible Happens: The Toyota ‘Drop by Drop’ campaign is a 5 film documentary, promoting the Toyota Mirai, the world’s first production zero emission hydrogen car.
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A TV ad and short films showcase five exceptional people who have defied their physical limitations to make the impossible happen, drawing parallels with the Toyota Mirai’s performance. Mirai, which translates from Japanese as "the future", only emits water and is part of the brand’s plans to go emission-free.
Production company: Independent Films
Director: Johnny Hardstaff
DOP: Cezary Zacharewicz
Editor: Tom Lindsay
Online: Big Buoy
Music: Soundtree
LILY RICE Lily's world was turned upside down when she was 11. At an age when her friends where starting Senior School, she had to start using a wheelchair. But where most people would see a steep obstacle in the middle of the way, Lily saw a ramp.
ROBERT MARCHAND Robert is evidence that impossible is just in your head. As if it wasn't enough to be 107 years old, every one of those years was an absolute adventure. For him, the best was yet to come: his lifelong dream of becoming a professional cyclist in his 90s and securing a track cycling world record at the age of 101.